Your email list could be making you more money… if you use the right automations.
These days it’s not enough only to have a good list. You need to use your list to your advantage. Leverage as many sales as you can and build relationships with your customers, in a way that demonstrates “who you are as a company.”
You can’t rely on social media alone. You need to grow and focus on your list. Focus on the opportunities you have to land in the email inboxes of your customers (and prospective customers). If you aren’t sending these email sequences, you are leaving money on the table.
Opt-in / Nurture / First Emails Campaigns
This is your welcome series. It is like a first date… the getting to know you phase. It is to show the customer how you are providing value, and putting your best foot forward, so that they know what to expect. This series is training a potential customer to open your emails by being visible in their inbox – while the connection is fresh.
As an added bonus, you can use these to get your customers to follow you on social media. This will provide more opportunities to present offers.
90 Day No Opens
These are the sequences that have subject lines like:
– Was it something we said?
– We’re sorry to see you go…
This series is about re-engaging dormant subscribers, and getting your offers back in front of them. These emails are like rumble strips on the side of the road that wake your customers up before they get off course (without the fabulous thing that you want to sell them.)
It helps keep your list fresh, and selling great!
30 Day No Purchase (AKA Winback Campaigns)
These sequences re-engage people who have already invested in what you have to offer. They remind them why they need to invest again. Winback puts your friendly face in front of your customers, reminding them of their need, and what a great experience they already had with you.
Winback sequences get you back on your customers’ radar.
VIP email series
Everybody loves appreciation. Relationships build when we recognize things like loyalty. Your VIP email series lets you share the love and helps your customer feel special. It lets you position targeted offers based on a customer’s level of engagement and it builds goodwill.
This is laying out the red carpet for your most valuable customers, letting them know you see them.
Browse Abandon (Waffles)
Have you got some fence sitters on your list? They came, they saw, they left. What do you do now? How do you get them back on your site? Re-engage with a browse abandon sequence full of customer reviews and bring that wow factor to close the deal.
Save waffles for breakfast! Make yourself some customers who are eager to come to the table.
Cart Abandon Emails
Did somebody wander off and leave a cart full of goodies? It’s hard to watch that happen, especially when you know that these are things that they need. In that case you are going to want some simple reminders, maybe 24 hours later, and offer an incentive to get them to hit the buy button.
Don’t let cart abandonment happen to your customers, help them remember what they forgot to get from the store. Remind them there’s important stuff sitting there, just waiting to be shipped.
After Purchase Follow Up
Sending product specific follow up after a purchase is so valuable. You can position related offers (refills for consumable accessories), you can gather feedback about their satisfaction with the product and you also get to keep providing value even after you’ve closed the sale. That active interest in client service is going to stick with them when they make their next purchase and it’s key to building a positive relationship with your customers.
If you want to experience e-commerce success, make sure your customers and would be customers are getting these important sequences. They help you build your relationship, move more product and keep providing the value that you want your brand to be known for.
These sequences will help you show up on in your ideal customers’ inboxes and on their credit card statements, exactly where you want to be.
Don’t leave money on the table, clean up by hitting send today!