[et_pb_section admin_label=”Section” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”on” custom_padding=”5px||5px|” make_fullwidth=”off” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” make_equal=”off” use_custom_gutter=”off” fullwidth=”on” specialty=”off” disabled=”off”][et_pb_fullwidth_slider admin_label=”Fullwidth Slider” show_arrows=”on” show_pagination=”on” auto=”off” auto_speed=”7000″ auto_ignore_hover=”off” parallax=”off” parallax_method=”off” remove_inner_shadow=”off” background_position=”default” background_size=”default” hide_content_on_mobile=”off” hide_cta_on_mobile=”off” show_image_video_mobile=”off” custom_button=”off” button_text_size=”20″ button_letter_spacing=”0″ button_use_icon=”default” button_icon_placement=”right” button_on_hover=”on” button_letter_spacing_hover=”0″ disabled=”off”]
[et_pb_slide heading=”Save precious time and see behind the scenes of successful email marketing campaigns by joining our case study club” button_link=”#” background_image=”https://www.answerswanted.com/wp-content/uploads/2016/11/email-management-greyed.png” background_position=”default” background_size=”default” background_color=”#ffffff” use_bg_overlay=”off” use_text_overlay=”off” alignment=”center” background_layout=”dark” allow_player_pause=”off” text_border_radius=”3″ header_font=”||||” body_font=”||||” custom_button=”off” button_font=”||||” button_use_icon=”default” button_icon_placement=”right” button_on_hover=”on” disabled=”off”] [/et_pb_slide]
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Here are some of the things we share with our loyal subscribers:
[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row admin_label=”Row” make_fullwidth=”off” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” use_custom_gutter=”off” gutter_width=”3″ allow_player_pause=”off” parallax=”off” parallax_method=”on” make_equal=”off” parallax_1=”off” parallax_method_1=”on” parallax_2=”off” parallax_method_2=”on” parallax_3=”off” parallax_method_3=”on” parallax_4=”off” parallax_method_4=”on” disabled=”off”][et_pb_column type=”1_4″][et_pb_blurb admin_label=”Blurb” title=”Suppress the unengaged” url_new_window=”off” use_icon=”on” font_icon=”%%139%%” icon_color=”#707070″ use_circle=”off” circle_color=”#5255a8″ use_circle_border=”off” circle_border_color=”#5255a8″ icon_placement=”top” animation=”top” background_layout=”light” text_orientation=”left” use_icon_font_size=”off” icon_font_size=”96px” use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” disabled=”off”]
Unengaged contacts are the most risky contacts on your list. If a subscriber has not opened or clicked on anything for 90 days, they may not be interested. We move these to a less active monthly newsletter to prevent risk of complaints.
[/et_pb_blurb][/et_pb_column][et_pb_column type=”1_4″][et_pb_blurb admin_label=”Blurb” title=”Monitor Reputation Score” url_new_window=”off” use_icon=”on” font_icon=”%%158%%” icon_color=”#707070″ use_circle=”off” circle_color=”#5255a8″ use_circle_border=”off” circle_border_color=”#5255a8″ icon_placement=”top” animation=”top” background_layout=”light” text_orientation=”left” use_icon_font_size=”off” icon_font_size=”96px” use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” disabled=”off”]
Both your mailing IP reputation and your complaints levels are critical to monitor. Keeping an eye on these DAILY can help you avoid a disaster (like being kicked off a service, or even losing your domain!)
[/et_pb_blurb][/et_pb_column][et_pb_column type=”1_4″][et_pb_blurb admin_label=”Blurb” title=”We Test Every Email” url_new_window=”off” use_icon=”on” font_icon=”%%103%%” icon_color=”#707070″ use_circle=”off” circle_color=”#5255a8″ use_circle_border=”off” circle_border_color=”#5255a8″ icon_placement=”top” animation=”top” background_layout=”light” text_orientation=”left” use_icon_font_size=”off” icon_font_size=”96px” use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” disabled=”off”]
You can’t always predict how Spam Assassin or other filters are going to treat your emails. Experienced professionals run several testing tools and create a custom test environment for real world feedback.
[/et_pb_blurb][/et_pb_column][et_pb_column type=”1_4″][et_pb_blurb admin_label=”Blurb” title=”List Hygiene / Maintenance” url_new_window=”off” use_icon=”on” font_icon=”%%158%%” icon_color=”#707070″ use_circle=”off” circle_color=”#5255a8″ use_circle_border=”off” circle_border_color=”#5255a8″ icon_placement=”top” animation=”top” background_layout=”light” text_orientation=”left” use_icon_font_size=”off” icon_font_size=”96px” use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” disabled=”off”]
Removing complaints and hard/soft bounces and regularly segmenting/scrubbing your list are critical to maintaining your reputation and being inboxed by the top EPS (Yahoo/Google/AOL etc).
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Why email?
No business can easily grow without it. With Facebook not showing fan page posts, Twitter being like shouting in outer space and text messaging being somewhat annoying… Email is easily the best way to reach your customer base with important updates.
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What Setup Looks Like
- We start by doing a review of your sending IP, emails, lists and overall setup
- Then we require mutual access to your sending email address (IE: [email protected]) to monitor campaign data, complaints or any deliverability errors
- We setup a test environment with email accounts at the major email providers (Outlook.com / Gmail / Yahoo etc)
- We setup testing software (blacklists, authentication and content) and do 2-3 tests before you send a mailing
- We segment the list into a 90 day hot list, and a cold list
- We recommend other segments based on campaigns, lists and forms setup and data from mailings
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