Use open loops.
An open loop is an incomplete idea. “This week the team gave me…” make them open the email to find out more.
Try using announcements or news items.
People love news and if you really do have news to share, it’s not lying.
“We’ve got an announcement to share”
Target a ‘pain point’.
“My emails were all hitting the spam box”
“She’s still not talking to me”
“Facebook frowns at this”
Use a personal letter.
“A letter from the CEO to customers”
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