Are your emails getting delivered? Does it seem like your message aren’t being read?

It’s frustrating to think about all the time you spend crafting the perfect message,  just to get poor results. The worst part is, you may not even know how many are truly being delivered. That’s because today’s email platforms constantly issue false opens & clicks, preventing you from seeing the real results.  Wondering what might be getting in the way?

Here are four reasons why your email might not get through:

Is your server to blame? Your server might get flagged and have a poor reputation score that prevents your message from hitting the inbox. This happens whenever you’re not actively montioring your spam, complaint rate and reviewing the data from Google’s dashboard. While Gmail accounts for 60-70% of email addresses on most lists, other email platforms and software have their own rules for managing reputation as well.

You can build reputation over time with emails that generate high clicks, opens and deliveries with low bounce, unsubscribe and complaint rates. Reputation is also affected by the age and engagement of the contacts of on your list.

Are your emails too image heavy? Your text to image ratio matters, you don’t want to be sending photo albums. While humans are visual creatures, they also need a balance of words for context.

Don’t take “show, don’t tell” so far that you never say much of anything. You’re going to want a healthy mix.

There are certain words and phrases that you could use that might trigger spam filters, sending you to the junk folder or promotions tab. You might not even be aware you’re doing it! An example might be words that highlight huge sums of money, pharmaceutical words or controversial topics.

Inboxes have smart features that help screen out offers from Nigerian princes, scammers and deals that sound too good. You don’t want to get painted with that brush because of vocabulary choices.

If you’re emailing folks who haven’t opened or clicked in 180 days, you could be setting off red flags with their email provider. This is why list maintenance is so important. You don’t want to come off like a stalker. You want email providers to know that you only email people who want to hear from you.

That’s partly why we also stress high quality content that people enjoy reading.

Avoid the spam filter by attending to these areas and more with a thorough audit of your email marketing campaigns. With a systematic review, we can show you if bad reputation, bad ratios, bad words or emailing folks who just aren’t that into you are standing between you and client inboxes.

Stop asking “Can you hear me now?” and start asking “How can I help you now?”