Our founder, Daniel Deyette knows quite a bit about convincing the average person to read, buy and consume health products. When the company first began back in 2008, none of us were health conscious. We started off selling paid ads, content and web development to anyone who’d hire us.
That all changed with the first health food client. Everything we do starts with our trademark onboarding questionnaire. It was that unique document that helped us discover the deep need, incredible stories and research-based evidence that prove these products change lives.
Daniel wasn’t living the healthiest life, and at just over 300LBs he found himself facing a recurring skin infection that would be too nasty to describe here. What the family doctor prescribed didn’t do a thing. One night, fever and a blood infection set in, so he booked an appointment the next morning. Daniel’s worst fear about Doctor’s came true that day.
He thought, “someday I’m going to go into a doctor’s office and they’re going to want to cut me open” and that’s exactly what they did.
We’d been churning out 6 articles per week on various herbal supplements and we had them on hand for photography… but he’d never actually tried them! One thing that over 150 hours of research revealed, was that a certain plant extract was lethal against the particular type of bacteria that causes skin infections!
Needless to say, that remedy worked… and the push to focus on getting more health products into the hands of those who need them most was born.
Having run ads, mailed, and built landers for dozens of health-specific products certainly gives us an edge. We’ve tested over 500 subject lines, and hundreds of headlines with audiences that love to buy wellness products!
We’re not like most teams you can hire. Most see you as a temporary project. You may never feel you really know them and it can seem like a 3rd party doesn’t even care, or isn’t being completely honest.
Each of us here thrives on knowing the products, the story, the current research and the vision better than anyone. We’ve got a pulse on the market and what’s currently in demand – while also staying on the edge of what’s working today.
The team here is a strange swiss army knife of visionary copywriters, coders and branding strategists. We see the whole picture and find the conversion leaks in an eCommerce funnel or the tech glitches in a website, database or software app.
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